News

I’M Not A Rapper is Going Global — From Toronto To The World
What started as an idea rooted in pain, loyalty, ambition, and legacy is now reaching the world. From Canada to the USA, the UK, Africa, and Australia — Big Apples World continues to grow while carrying Big Apple Hozea Massiah’s legacy forward. Read more...
One Year Later: The Legacy of Big Apple Still Moves the Culture
One year later, the impact of Hozea “Big Apple” Massiah still echoes through the culture he helped build. More than a personality, Big Apple was an architect of identity, community, and opportunity — creating platforms and movements that continue to inspire the next generation. Read more...
Big Apple Hozea Massiah: The Toronto Visionary Who Built Culture Before the Spotlight
Before Toronto became a global cultural force, Big Apple Hozea Massiah was building the fashion, media, and identity systems that helped shape the city’s creative foundation. Read more...
Drake Named Him Three Times. The World Is Finally Catching Up
This article tells the true story of Hozea “Big Apple” Massiah — a foundational figure in Toronto’s hip-hop culture who helped build the scene long before global recognition. It highlights how Drake referenced Big Apple in three songs, confirming his real influence on Drake’s early environment and mindset. Rather than being an artist, Hozea was a cultural architect — creating platforms, events, and brands like DRÜGS, Fluid Thursdays, and Big Apple World TV that shaped Toronto’s music ecosystem. He even made history by bringing Wu-Tang Clan to Toronto for a... Read more...
Drake, Big Apple & Toronto Hip-Hop: The Hidden Story Most Fans Never Heard
Before Drake became the global face of Toronto hip-hop, the city already had cultural pioneers shaping the movement behind the scenes. One of the most intriguing names in that story is Big Apple Hozea Massiah—an entrepreneur, streetwear visionary, and media creator connected to the early foundations of Toronto’s hip-hop culture. Drake fans searching for the deeper roots of the 6 are beginning to discover this untold story. Read more...
Keep Growing. Keep Going. The Hustler Spirit of Hozea Massiah
Every generation has individuals whose spirit pushes beyond limits. People who see possibilities where others see obstacles. Hozea Massiah carried that kind of spirit — the spirit of an entrepreneur, a creator, and a relentless hustler who believed that vision combined with persistence can accomplish magnificent things. Entrepreneurs understand something powerful: success rarely happens overnight. It comes from showing up again and again, believing in your ideas even when the path is unclear, and continuing to build when others might stop. That mindset — the drive to keep moving forward... Read more...
Celebrating the Life and Legacy of Hozea Big Apple Hozea Massiah
Today we remember and celebrate the life of Hozea Massiah, also known as Hozea Big Apple Swagg Boss Massiah, who passed away on May 6th, 2025. His creativity, vision, and fearless ideas continue to inspire the movement behind Big Apples World™. As his birthday on March 10th approaches, we honor his legacy and will open the website for a special drop celebrating the life and influence he left behind. Read more...
Welcome to Big Apples World: The ONLY Official Home of the Legend
In the heart of hip-hop culture, there was only one Big Apple — Hozea Massiah, the Swagg Boss whose vision shaped fashion, art, and music for generations. Legends never fade, and his empire lives on.   Welcome to the all-new Big Apples World website — the exclusive official home for authentic Big Apples World clothing, the only place to get the real deal with no imitations.   Discover rare exclusive content, pull back the curtain on behind-the-scenes stories from the streets to the spotlight, and immerse yourself in the culture... Read more...