Big Apples World Shows Up for Ayoo Bigz

Big Apples World Shows Up for the Culture

On Friday, September 18, Big Apples World pulled up to Cut N Run Barbershop in Toronto for something that matters — the official listening session for Ayoo Bigz and Starz Coleman’s new album, Off The Face. @its_ayoo_bigz

And for Big Apples World, this wasn't just another night out.

It was a statement.

Support real artists. Support independent music. Support the culture while it's still being built.

That's what Big Apples World is about.

Not simply watching from the sidelines.

Showing up.

The Culture Is Built in Rooms Like This

Long before an artist has a major campaign behind them, there are usually small rooms, independent studios, barbershops, record stores, community spaces and late-night sessions where the real work is happening.

That's where culture grows.

That's where artists test ideas.

That's where people hear music before the rest of the world catches on.

And that's exactly why Big Apples World was there.

The Massiah family launched Big Apples World as a continuation of the creative vision and legacy of Hozea "Big Apple" Massiah — a vision that extended far beyond clothing. Big Apples World describes itself as a platform built around fashion, art, music, media, technology and the preservation of Hozea's creative legacy.

Hozea understood the importance of building organically.

Build the idea.

Build the community.

Keep moving.

Let the people discover it.

That philosophy is still alive.

Ayoo Bigz & Off The Face

Ayoo Bigz represents the kind of independent Toronto energy that deserves attention.

His collaboration with Starz Coleman, Off The Face, is a seven-track project released in 2026. The album features:

Crimeside
Special Education
Crash Test Dummie
Lost X Found
Stingray
The Last Supper
The Fixer

The project also brings together a range of producers and collaborators, creating a sound rooted in independent, underground hip-hop. Apple Music lists Off The Face as a seven-song release from 2026, while the album's tracks include collaborations involving DJ Flash and KNG Bondalero.

It's the kind of project that reminds people that Toronto's hip-hop culture doesn't only exist when the cameras arrive.

It exists every day.

In the studios.

On the streets.

At the shows.

In the barbershops.

And in the rooms where artists put their newest music on the speakers and wait to see how people react.

Rich Massiah Represents Big Apples World

Rich Massiah was on-site as a special guest representing Big Apples World.

And he wasn't there simply representing a clothing brand.

He was representing a legacy.

The "I'M Not A Rapper" T-shirt — one of the signature pieces associated with Hozea "Big Apple" Massiah — was there as well.

That's important because the shirt has always represented something bigger than a slogan.

It's part fashion.

Part identity.

Part attitude.

Part Toronto history.

And now, part legacy.

Big Apples World continues to carry that identity forward through its clothing, storytelling, media and community presence. The brand's current website describes the mission as continuing Hozea's vision while building a lifestyle and streetwear platform around creativity and originality.

This Is What Supporting Artists Looks Like

There is a difference between saying you support the culture and actually showing up for it.

Showing up means buying the music.

Sharing the song.

Wearing the merch.

Going to the listening session.

Introducing someone else to an artist.

Putting an independent artist on your platform.

Standing in the room when the artist presses play for the first time.

That's how movements grow.

That's how communities grow.

And that's how history gets documented.

Big Apples World wants to be part of that process.

Not an entertainment company sitting outside the culture looking in.

A participant.

A platform.

A connector.

A supporter.

A living extension of the philosophy Hozea Massiah built his life around.

Toronto's Next Chapter Is Being Built Right Now

Toronto has never been short on talent.

The question has always been who is willing to support that talent before the rest of the world catches up.

That's why nights like this matter.

Because five years from now, people may look back at independent artists, projects and creative spaces from this era and ask:

Who was there?

Big Apples World wants the answer to be simple:

We were.

We showed up.

We supported the artists.

We supported the music.

We supported the culture.

And we kept the legacy moving.

Go Listen to Off The Face

If you haven't heard it yet, go find Ayoo Bigz & Starz Coleman's Off The Face and listen for yourself.

Don't wait for somebody else to tell you what's happening in Toronto's underground.

Go discover it.

Support the artists while they're building.

Support the independent releases.

Support the people creating without waiting for permission.

Because that's how culture has always moved.

From the people.

For the people.

One room at a time.

And that's exactly where Big Apples World intends to be.

I'M NOT A RAPPER.

In memory of Hozea "Big Apple" Massiah.

Even when I'm gone, I'll still be here.