Tory Lanez brings the whole city of Toronto together in his new music video "Hasty Market" ft HollywoodSos

September 10, 2026

Tory Lanez Speaks.

This is the video post from tory lanez instagram If you’re not from Toronto, you would never understand what this moment means to our city. It’s nearly impossible to get Toronto together for one cause. For our city to put differences aside and participate in one project is monumental. While this video doesn’t solve the issues in Toronto, I’m very honored and grateful to be the cause we came together for. Giving back to my city means more to me now than ever. I promise to never let you down… thank you TORONTO.

Shot & Chopped: Zac Facts
Video produced: @inthestashbox] (https://www.instagram.com/inthestashbox/ & @boostedxboys (https://www.instagram.com/boostedxboys/

Long before this video, Hozea "Big Apple" Massiah and Tory Lanez knew each other — crossing paths again and again over the years in Toronto, LA, New York, and Atlanta. Anyone who was around the culture in those cities during that era saw it. Ask Tory — he'll tell you the same thing you can also ask Sina Tash.

There's a photo of the two of them together, arm around each other, that says it all: Big Apple, repping the DRÜGS - Do Right U Gain Success chain around his neck, standing next to Tory Lanez, with the phrase Big Apple coined — #FreeTheÜ. That phrase wasn't something he borrowed. It was his. He said it everywhere, to everyone, for years.

So when Tory Lanez's Umbrella team reached out to Rich Massiah about appearing in a video, this wasn't two strangers connecting. It was Tory honoring someone he genuinely respected — and Rich showed up the only way he knows how: in an I'm Not A Rapper tee, standing beside a portrait of his brother Big Apple for the world to see.

Big Apple Hozea Massiah

The Shot That Says It All

Freeze the video on the frame of Rich standing in the same I'm Not A Rapper tee his brother wore, in front of a lit-up portrait of Big Apple labeled "Ultimate Hustler," shot on a quiet Toronto street at night by Zac Facts — and you don't need a single word of caption. Same shirt. Same city. Two brothers, one legacy.

What Tory Lanez Said About It

Posting the video to his own page, Tory spoke directly to what it took to make this happen. His message, in his own words shared to Instagram, came down to this: people outside Toronto may never fully grasp what it means to get this city to unite behind one cause — Toronto rarely comes together this way, differences and all, for a single project. He called it an honor to be the reason the city came together this time, said giving back to Toronto means more to him now than ever, and closed it out with a direct thank you to the city that made him.

That's a rare thing to hear from an artist at his level — and it's exactly the spirit Big Apple built his entire career on: bringing people together, putting Toronto on, and never forgetting where it started.

Why This Moment Matters

Big Apple's World has spent the last year rebuilding in public: relaunching bigapplesworld.com, launching Big Apple Day as a celebration of life, digitizing the archive, and re-introducing Rich Massiah to the culture as Hozea's brother and the one carrying the torch. This video is a documented moment of mutual respect between two Toronto figures, finally shown on camera, in front of an entire city.

This is exactly what "2005 — Till" means. It doesn't stop. It doesn't fade. It gets carried forward, one act of respect at a time.

A Thank You From Rich And The Massiah Family

On behalf of myself Queen Big Mama, Big Tanya, The Champ Vidal and the entire Massiah family — thank you for remembering the Toronto Legend Hozea Big Apple Massiah.

My brother spent his life building and laying down the foundation of fashion art and music and bringing people together in this city, building real relationships across the water from Toronto, LA, New York, and Atlanta, Miami, Chi Town, Ruff Buff +++.

Tory Lanez was someone who crossed paths with him more than once over the years, and seeing that respect honored in this video — his name and his face carried forward by someone who genuinely knew him — tells me everything about the mark he left.

Free Tory Lanez Free The Ü

To Tory Lanez and the entire 1 Umbrella family — thank you for the honor, and for giving Toronto a reason to come together for something real.

Full credit and gratitude to everyone who made this moment happen: